Marketing Analytics Report
Business problem
Lead-generation data was scattered across several marketing platforms, making overall performance hard to see.
What we built
A single centralized dashboard that consolidates lead generation across GA4, Google Ads, Google Business Profile and Search Console.
How it works
- Data from GA4, Google Ads, Google Business Profile and Search Console is pulled into one place.
- Looker Studio (Data Studio) presents it as a single marketing view.
- Performance across channels is comparable at a glance.
Business impact
An estimated 6–8 hours of manual reporting saved each month, with one source of truth across channels.
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