Looker Studio Funnel Dashboard

Funnel Dashboard Project Overview

Many event organizers struggle to understand which events actually drive revenue and which fall short. Missing insights often mean wasted marketing spend, missed revenue opportunities, and uncertainty when planning future events.

We built a Looker Studio funnel dashboard for a financial education company that tracks conversions and revenue across all workshops, highlights top- and bottom-performing events, and consolidates data from Google Sheets into a single, interactive view. This gives teams clear, actionable insights to optimize campaigns and maximize returns.

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Funnel Dashboard Project Overview

Role:

Data Analyst

Industry:

Finance, Education, Workshops

Tools:

Looker Studio, Google Sheets

Timeline:

~4 months

Dashboard Results and Performance

Funnel Dashboard Data Visualization and Analytics Process

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Data Collection and Requirements

We start by understanding the client’s goals and the outcomes they want to track. Key KPIs and metrics such as conversions and revenue were defined to ensure the dashboard measures what truly matters. Data formats were standardized and inconsistencies cleaned for accuracy, and a regular update process was established to keep insights current and actionable.

Data Modeling and Looker Studio Setup

Data was modeled and pre-aggregated directly in Google Sheets to ensure a clean, organized foundation. Key KPIs were then calculated within Looker Studio, allowing for dynamic analysis and accurate reporting.

Visualization, Insights & Optimization

The dashboard was designed with a top-level summary at the top and becomes more detailed as users scroll down, making it easy to move from quick performance checks to deeper analysis. Client branding was applied for visual consistency, and interactive filters allow users to dynamically select events, dates, and metrics to explore the data based on their needs.

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Frequently Asked Questions

How long did this project take? +

Developing the Looker Studio dashboard initially took less than a week, but ongoing client requests and regular data updates extended the project timeline to several months.

What tools were used? +

The project leveraged Google Sheets as the primary data source, where data was modeled and pre-aggregated, and Looker Studio for dashboard development, including design, calculated fields, and interactive visualizations.

Can you do similar projects? +

YES! If you’re looking for a solution that turns event data into decisions, we can design a dashboard tailored to your KPIs, data sources, and business goals.

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