Churn Analysis Report
Business problem
The business could not clearly see why customers were leaving or spot who was at risk.
What we built
A churn analysis dashboard that surfaces retention patterns and the key indicators behind customer churn.
How it works
- SQL models engagement, usage and historical data to flag churn indicators.
- Google Sheets and Looker Studio (Data Studio) turn it into a clear view.
- At-risk patterns become visible early.
Business impact
At-risk customers surfaced an estimated several weeks earlier than manual review allowed.
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