Real Estate Report

Real Estate Report

Business problem

It was unclear how online marketing translated into appointments and closed sales.

What we built

A lead-to-sales funnel dashboard tracking the journey from online lead to closed contract.

How it works

  • CRM data and Google Sheets feed the funnel pipeline.
  • Looker Studio (Data Studio) tracks leads through appointments to finalized sales.
  • Marketing's contribution to closed deals is visible end to end.

Business impact

Funnel reporting consolidated from roughly four separate sources into a single live view, saving hours of manual stitching each month.

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